🛒 Real bottles, real prices
Wine apps suggest a grape; we pick a bottle your store actually has on its shelf this week, at its real price, including sales.
🍷 New in Grocery Fresh Chef
The Grocery Fresh Sommelier
A wine for every dinner, picked from your own store’s shelf and priced in your budget. Dinner’s planned, the wine’s picked, and you just cook.
For adults 21 and older.
Two ways to pair
In your Cookbook
A pairing for any recipe
Open any recipe you’ve saved, from your meal plans or imported from TikTok, Instagram or the web, and tap Grocery Fresh Sommelier. You get our pick and why it works, two alternatives, a good-value bottle to look for, a step-up for a special night, and a serving tip. It’s saved with the recipe, so it’s there the next time you cook it.
At checkout
A bottle for every dinner, from your store
When you review your grocery list, the Sommelier picks one wine for each dinner in your plan, chosen only from bottles on your own store’s shelf this week, at the price your store is charging. Choose your price range first, then add only the bottles you want.
How checkout pairing works
Slide to your price
Pick what you like to spend per bottle, from $8–15 up to $40 and beyond. We remember it for next time.
Get a bottle for each dinner
The Sommelier reads your recipes and your store’s wine shelf, then matches one bottle to each meal, with a one-line reason why.
Add the ones you want
Tap Add on any bottle. Nothing is added unless you choose it, and you can change your price range anytime.
Why it’s different
🍇 Taste over gimmicks
Picks favor respected producers over novelty supermarket labels. A sale price only breaks a tie between two great choices.
💰 Your savings stay honest
Meal kits don’t ship wine, so any bottles you add are left out of your meal-kit savings comparison.
🎁 No wine club required
It’s included in Grocery Fresh Chef. No extra subscription, and no box of bottles you didn’t choose.
Questions
Does it cost extra?
No. The Sommelier is included in Grocery Fresh Chef. There’s no wine club and no extra subscription.
Where can I use it?
Cookbook pairings work everywhere. Wine picks from your store’s shelf appear at Kroger-family stores in states where grocery stores are allowed to sell wine, when your store carries it. See how Grocery Fresh Chef works with your store.
Do I have to be 21?
Yes. You confirm once that you’re 21 or older. If you answer no, wine is hidden everywhere in the app. Your store may check ID at pickup or delivery.
Will wine be added to my order automatically?
Never. Nothing is added unless you tap Add on a bottle you want.
Does wine change my savings numbers?
No. Meal kits don’t ship wine, so bottles you add are left out of your meal-kit savings comparison.
Pour something great tonight 🍷
Build your first meal plan free, then let the Sommelier pick the wine.
For adults 21 and older. Please enjoy responsibly.